Jay Friedlander

Co-Founder Profit Decoder
jfriedlander
Highly recommended

About me

Hello, I’m Jay, one of the co-founders of Profit Decoder. I enjoy helping businesses like yours get a grip on their finances. Let’s face it, if you don’t understand your financial data you are flying in the dark. I have worked with hundreds of start-ups and small businesses and have a talent for demystifying the numbers so you can easily make informed decisions to grow your businesses.

My approach throws out confusing explanations and brings together experience consulting with start-ups and small businesses, as well as companies with billions in sales. In addition, I have taught  entrepreneurship for over two decades around the world and had my work covered in The New York Times, Entrepreneur and dozens of other media outlets.

With Profit Decoder, I help you enter the numbers as you understand them, leaving behind the accounting speak and spreadsheet confusion. Together, we can get to answers with impact, so you can improve your business and your life.

How to work with me

Select help

Pick from a guided package or a single session.

Book your call

Select a time that works for you and let's make it happen.

Get things done

Hop on a video call, tackle your goals, and get expert support.

Our coaching program is all about helping you rock the numbers game without the headache. Let's work together and we'll dive into:

Making Profit Less of a Mystery

Understand your finances without the boring jargon, and learn savvy ways to boost your bottom line.

Nailing Your Pricing

Figure out the sweet spot for your prices and costs so you can earn more income without scaring off customers.

Setting Your Profit Goal

Let's define your profit target and map out your business's growth journey together.

Crunching Scenarios Like a Pro

We'll guide you through 'what-if' scenarios, so you can stay ahead of the curve and make solid decisions when it's crunch time.
People ask about
  • New Product Launch
  • Pricing Strategy
  • Cost Reduction
  • Business Expansion
  • Equipment Expenditures
  • Staffing Decisions
  • Loan or Financing Decisions
  • Marketing Campaigns
  • Marketing Campaigns
  • Renovation or Facility Upgrades
  • Whole Business Analysis
  • Evaluating Trade Shows
How do the 1:1 video sessions work?

In Profit Decoder, you'll have the opportunity to work independently on your business's financial challenges using our intuitive tools. During our 1:1 video sessions, we'll review your progress, discuss any hurdles you may be facing, and provide expert guidance to help you overcome these challenges and drive your business towards greater profitability.

How is Profit Decoder used as part of the coaching program?

Profit Decoder serves as a powerful tool within our coaching program, providing you with intuitive features to analyze your business's financial data, set profit goals, and model different scenarios. Our coaching sessions integrate this data, allowing us to provide personalized guidance and strategies to optimize your business's profitability based on the insights gained from the platform.

What is required of me?

In Profit Decoder, you can independently address your business's financial challenges using our intuitive tools. During 1:1 video sessions, we'll review your progress, discuss hurdles, and provide expert guidance to drive your business towards greater profitability.

What type of computer do I need?

We recommend using a desktop or tablet for meetings, along with a reliable internet connection in a quiet location.

Can I reschedule or cancel my session?

We understand that life can be unpredictable, and we're here to help you stay accountable while being flexible. You can reschedule your session up to 1 week in advance through our booking platform. In case of any unforeseen circumstances, exceptions can be made on a case-by-case basis. Simply reach out to our support team, and we'll do our best to accommodate you.

Do you have a guarantee?

Yes, Profit Decoder is committed to your satisfaction and success, offering a 30 day satisfaction guarantee. If you're not satisfied, contact our support team, and we'll work with you to make it right.

What Isn't Covered?

While our coaching program focuses on enhancing your business's financial management and profitability, please note that our services do not extend to providing legal or tax advice. Additionally, we do not handle direct financial transactions or manage accounting tasks. For complex legal or tax matters, we recommend consulting with a certified professional in the respective field.

Is my information safe and private?

Your privacy and trust are crucial to us. Any information shared with your coach is kept private, and we implement security measures within Profit Decoder to ensure the security of your data.

Reviews

5
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Javier
Farmers on the Move
Anonymous
Very professional, knowledgeable on all the sessions
5
5
5
5
/5
Ken
Great Scott Ice Cream
Anonymous
Awesome job, wealth of knowledge, experience and is willingness to help!
5
5
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/5
Jean
All Souls Tortilleria
Anonymous
An inspired teacher.
5
5
5
5
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Jennifer
New Entry Sustainable Farming Project
Anonymous
love his constant ability to relate our questions to new tools and resources we can use; easy presentation style and great wealth of information/knowledge. Wish we could have you teach our farmers' business planning skills! Want to be a consultant to our project? :)
5
5
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Trent
Green Gardens Farm
Anonymous
Excellent. Very prepared. Presented information clearly and had great dialog with business owners.
5
5
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Molly
Vermont Bean Crafters
Anonymous
That was some heavy content to slog us through and you did it! With a smile, in ways that were accessible to many different kinds of learners and listeners and to folks that came in with varying amounts of background. You never rushed, checked in with us, kept it light and moving along. Excellent job at facilitating and invaluable advice for the pitch.
5
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/5
Anonymous
Theres a good talent scout somewhere in the background

Overall Rating

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Top Mentions in Reviews

Supportive
Excellent Facilitator
Approachable
Humorous
Clear Explanations
Knowledgeable